Many electronics stores in Ho Chi Minh City have launched promotions, especially for television sets, ahead of the 2012 European Football Championships.
Nguyen Kim, one of the largest, is offering discounts of 5-20 percent on many "super thin" TVs, and gifts like disk players, ovens and electric irons for buying LCD (liquid crystal display) TVs.
It is also offering a 45-day, refund trial of two Samsung LED models for people not living in Hanoi or HCM City .
Five customers taking part in a programme to predict the winner of Euro 2012 and the score in the final stand will win a BMW X1 sDrive car.
Other electronics supermarkets like Cho Lon, Phan Khang and Dienmay.com are offering discounts of at least 10 percent on TVs and other products for Euro 2012.
Cho Lon has announced a 15 percent discount for customers using Vietinbank cards to buy a Samsung LED or LCD TV of 40 inches and larger.
It has also slashed the prices many other electronic products by up to 50 percent.
Thien Hoa Electronics and Furniture Shopping Centre is offering free lease of LCD TVs to people in HCM City and Binh Duong Province during Euro 2012.
Customers' deposits – equal to the value of the TV they want to lease – will be refunded when they return it.
The number of customers had shot up in recent days, Bui Tan Cuong, marketing director of Thien Hoa, said, adding that sales of TVs, especially of the LED and LCD varieties, went up by 30 percent last month compared to May 2011.
Dinh Anh Huan, general director of Dienmay.com supermarkets, said sales were up by more than 30 percent.
Euro 2012 will be co-hosted by Poland and Ukraine from June 8 to July 1./.